Review AI-Generated Marketing Images for Rights, Accuracy and Brand Fit

An AI-generated visual can look convincing while depicting a product, person, location or result inaccurately. Before using it in marketing, the team should understand the tool’s current terms, the intended use and the impression the image creates. Amar Ajnalkar, digital marketing trainer and consultant, recommends reviewing visuals for both rights and truthful representation.

Review use rights and provenance

Check the generating tool’s terms, any source assets and the organisation’s licensing requirements. Keep a record of the tool, prompt or source files where appropriate. Do not assume every output is automatically safe for commercial use.

Check for misleading details

• Does the image imply a real customer, staff member or project?
• Does it depict a product feature or result that does not exist?
• Could the scene be mistaken for documentary evidence?
• Are logos, text and user-interface elements accurate?
• Is a disclosure or clearer caption needed?

Review inclusivity and context

Look for distorted text, unusual anatomy, inaccurate cultural details or stereotypes. Ensure the visual fits the audience and does not create an unintended promise. Obtain consent and follow applicable requirements when a real person’s likeness is involved.

Make the asset accessible

Write an accurate alt description when the image adds information. Keep important information in surrounding text and ensure contrast and cropping work on mobile. If the image is only decorative, use the appropriate empty alt text.

Use the social accessibility guide and the permissions checklist.

Thoughtful visual review protects customer trust and keeps the creative aligned with what the business can genuinely deliver.