Customer Lifecycle & Platform Strategy: A Practical Guide
Understand how customers move from discovering your business to purchasing, returning and recommending it. Learn which digital platforms and content work best at each stage.
Customer Lifecycle & Platform Strategy helps you plan your marketing around your customer’s journey.
This resource covers:
• Awareness: Reach potential customers through Instagram, Facebook, YouTube and Google Search.
• Consideration: Build trust with educational content, product demonstrations, reviews and frequently asked questions.
• Conversion: Help interested customers take action through landing pages, enquiry forms, WhatsApp conversations and clear offers.
• Retention: Stay connected through useful updates, customer support and relevant follow-ups.
• Advocacy: Encourage satisfied customers to share reviews, recommendations and referrals.
Learn how to select platforms based on your audience, business goals, available budget and content capabilities. Track relevant results at each stage, including reach, enquiries, purchases, repeat business and referrals.
Suitable for business owners, digital marketing students, freelancers and social media managers.
This resource covers:
• Awareness: Reach potential customers through Instagram, Facebook, YouTube and Google Search.
• Consideration: Build trust with educational content, product demonstrations, reviews and frequently asked questions.
• Conversion: Help interested customers take action through landing pages, enquiry forms, WhatsApp conversations and clear offers.
• Retention: Stay connected through useful updates, customer support and relevant follow-ups.
• Advocacy: Encourage satisfied customers to share reviews, recommendations and referrals.
Learn how to select platforms based on your audience, business goals, available budget and content capabilities. Track relevant results at each stage, including reach, enquiries, purchases, repeat business and referrals.
Suitable for business owners, digital marketing students, freelancers and social media managers.
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