Google Business Profile Growth Kit: A Practical Guide

Google Business Profile Growth Kit helps local businesses organise their profile information and build a consistent approach to local visibility.

This resource covers:

• Profile Basics: Review your business name, address or service area, contact details, website and opening hours for accuracy.
• Business Categories: Choose categories that accurately describe your main business and relevant additional services.
• Business Description: Explain what your business offers in clear, customer-friendly language.
• Services & Products: Present your offerings with useful descriptions and accurate details.
• Photos & Updates: Plan relevant business photos and updates that help customers understand your offerings.
• Customer Reviews: Request honest feedback and write professional responses to positive and negative reviews.
• Enquiry Readiness: Make it easy for customers to call, visit your website or find directions.
• Performance Review: Track available profile interactions and enquiries to identify opportunities for improvement.